Rocky Mountain Car Wash and Lube Center, with manager/owner John Savage has been right on the northwest corner of the main intersection of that study for the last 20 years.
"When I decided to leave the corporate world to fulfill an entrepreneurial dream, the corner of Hwy 105 and Second St. was occupied by a one-hour photo and a self-serve car wash. Second St. did not join Hwy 105, the bridge was only two lanes wide, and a single stop sign regulated traffic," Savage said.
He started forming that vision of Rocky Mountain Oil Change Center, at least as far back as 1994."Working for a major oil company for 17 years, I assisted numerous lube center entrepreneurs by providing demographics, site development, building plans, equipment financing, and marketing assistance, all the while dreaming of opening my own lube center one day," he said.
The Savage family realized their dream on Sept. 7, 1995 when Rocky Mountain Oil Change Center opened for business.
"The whole family has taken part in the day-to-day operations of the business," he said.
Dana, John's wife, helped design the lobby, and worked on publicity and advertising. Each of his children took interest in the business operations. Jennifer, the oldest of seven children, helped with bookkeeping; Tiffany, Dustin, Melissa, Joshua, and Caleb worked on cars and built customer relationships; and Caroline attracted business with her shopping cart ads since she was an infant.
Now, John Savage's seven children (with seven grandchildren) are professors, economists, engineers, business executives and more, and he credits their business experience at the Center as a major influence.
With nine family members in town, in earlier days when the town itself was much smaller, John notes that if the family would have moved, it would have constituted about one percent decrease in population.
From 1995 to 2007, Savage paid $10 per month for 1.5-inch car wash water tap that he hoped he might find a use for it someday.